The Saudi Ministry of Culture, in partnership with droppGroup and Oracle, has introduced the ‘Cultural Universe,’ a national Metaverse initiative focused on exploring and celebrating Saudi culture and heritage. This groundbreaking project combines cutting-edge technologies to provide users with a digital experience unlike any other.
The Cultural Universe platform offers a range of attractions and activities designed to immerse users in Saudi Arabia’s rich history and culture. From a History Walk to sectors dedicated to music, art, history, food, crafts, and mini-games, there is something for everyone to enjoy. For example, users can explore traditional Saudi cuisine and even play interactive games like collecting dates from trees.
Powered by droppGroup’s Generative Media Intelligence (GMI) AI system, droppPhygital, and Oracle’s Hyperledger Fabric 2.5 blockchain technology, the Cultural Universe represents a significant leap forward in the use of technology for cultural storytelling. By blending real and digital elements, this initiative aims to make advanced technologies accessible to a wider audience while preserving cultural values.
Accessible through a web-based platform compatible with Mobile XR, the Cultural Universe ensures that users can explore the Metaverse across a variety of devices, including VR headsets and desktops. This emphasis on inclusivity aligns with the Ministry of Culture’s commitment to making Saudi Arabia’s cultural heritage accessible to people around the world, fostering a sense of global community.
The launch of the Cultural Universe coinciding with Saudi Arabia’s National Founding Day 2024 has seen a surge in cultural participation, with users from Saudi Arabia and beyond engaging with the Metaverse events in unprecedented numbers. This shift towards digital cultural expression signals a new era of cultural activity and engagement, heralding a broader cultural change that blends traditional values with modern advancements.
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