In a groundbreaking move, step-and-earn app STEPN has partnered with global sportswear giant Adidas to introduce a limited-edition STEPN x Adidas Genesis Sneakers NFT collection. This collaboration signals the start of a year-long alliance between the two companies, promising more NFT releases and wearable items down the line. The Solana-based generative NFT collection consists of 1,000 unique pieces inspired by Adidas’ most iconic running shoes.
STEPN’s core mission revolves around blending physical activity with digital rewards to enrich lives and make future technology accessible to all generations. With a user base exceeding 5 million globally, the app’s community-driven approach has played a significant role in its success. As a testament to its dedication, STEPN recently distributed $30 million worth of tokens to its users and has established partnerships with key players in music, sports, and animation.
CEO of STEPN by FSL, Shiti Manghani, highlights the unique dual-reality benefits of the collaboration with Adidas. He emphasizes the ability to move and earn rewards in both the virtual and real worlds simultaneously. The concept of ‘phygital’ experiences where digital engagement intertwines with physical activity is evolving, reflecting the changing landscape of lifestyle incentives. The limited-edition NFTs from the STEPN x Adidas Genesis Sneakers collection will be priced at 10,000 GMT each and exclusively available on STEPN’s sister NFT marketplace, MOOAR.
To ensure a fair distribution among the community, the release of the NFT collection will follow a two-phase raffle system. The initial phase reserves 200 NFTs for the most loyal users, including holders of ‘ALTS by Adidas’ NFTs and selected members of the FSL community. The remaining 790 NFTs will be up for grabs through a public raffle from April 18 to April 21, with winners drawn daily. This careful process aims to democratize access to the exclusive collection and reward dedicated community members.
The STEPN x Adidas Genesis Sneakers NFT collection represents the harmonious convergence of physical and digital realms, offering a unique experience that blurs the lines between virtual and reality. As we embrace a new era of move-to-earn opportunities and digital collectibles, this partnership between STEPN and Adidas sets the stage for exciting developments in the future. Stay tuned for more innovative collaborations and groundbreaking releases from these industry leaders.
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