Doodles has recently launched their Super Pass on Coinbase’s Base, an Ethereum layer-2 scaling network, marking a significant milestone in their transformation from a mere collection of NFTs to a full-fledged Web3 entertainment company. Among their latest offerings is DoodlesTV, a part of The Stoodio on the Doodles site, which leverages Web3 technology to redefine the relationship between fans, artists, and the content they love.
With the Super Pass, holders gain access to exclusive drops, premieres, and limited-edition collectibles, setting them apart from regular users. This pass also allows fans to engage directly with their favorite artists, revisit content at their convenience, and participate in community-centric events. Season one of the Super Pass introduces early access to a wide array of exclusive content, such as the animated special “Dullsville and the Doodleverse” featuring music by Pharrell and three cinematic music videos. Additionally, purchasers will receive four unique onchain album artwork collectibles of varying rarity levels, all for the price of 0.0021 ETH (approximately $7).
While Doodles initially gained popularity during the NFT frenzy with their unique PFP NFTs, the recent downturn in the market prompted them to diversify their offerings. The company is now shifting focus towards digital entertainment, specifically animation and branded content. In line with this transformation, Doodles is venturing into the music industry with the launch of Doodles Records, a record label in collaboration with The Orchard from Sony Music. Their upcoming EP will feature renowned artists like Lil Wayne, Lil Yachty, and Swae Lee, reflecting their commitment to innovation and creativity.
Co-founder Jordan Castro has been vocal about Doodles’ evolution, emphasizing their transition from a mere NFT project to a prominent media franchise. He envisions a future where Doodles leads the way in Web3 advancements, delivering engaging experiences to their audience. This strategic shift underscores their commitment to sustainable growth and long-term success, moving away from short-term trends towards a more enduring legacy in the digital landscape.
Doodles’ journey from NFTs to Web3 entertainment exemplifies the transformative power of technology and innovation. By embracing new opportunities and diversifying their offerings, they are poised to become a dynamic force in the digital realm, reshaping how fans interact with art and entertainment. As they continue to push boundaries and explore new horizons, Doodles is paving the way for a more immersive, inclusive, and exciting future in the ever-evolving world of Web3 technology.
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