Hip-Hop’s 50th Anniversary: Walmart and POClab Collaborate on Cultureverse

Hip-Hop’s 50th Anniversary: Walmart and POClab Collaborate on Cultureverse

Hip-hop, a genre that has had an unprecedented impact on society, is marking its 50th anniversary. To commemorate this significant milestone, Walmart has partnered with People of Crypto Lab (POClab) to introduce Cultureverse—a groundbreaking, gamified experience within the Spatial metaverse. Cultureverse pays tribute to the trailblazers of Hip-Hop while delving into the genre’s evolution and its profound influence on art, music, and fashion.

POClab, an organization dedicated to amplifying marginalized communities and fostering meaningful digital connections, takes its mission a step further through the creation of Cultureverse. Apart from celebrating cultural heritage, this project highlights the importance of inclusivity and innovation in the digital space—a message echoed by Simone Berry, the co-founder of POClab. Berry emphasizes that the collaboration between POClab and Walmart’s Black & Unlimited initiative aims to inspire a new generation of Black creators while fostering an environment of innovation and inclusivity.

Walmart, a key collaborator in this venture, utilizes its Black & Unlimited platform to empower Black creators, makers, and entrepreneurs. Furthermore, the renowned hip-hop music festival, Rock the Bells, joins forces with Cultureverse to collectively work on tailored programming and unique collaborations. Their shared objective is to inspire the next generation of Black innovators and make a tangible impact in the real world.

Scheduled for a September launch, Cultureverse provides participants with an array of resources, including technology, training, and consultancy services. This comprehensive approach is designed to create equal and sustainable opportunities for all involved. By combining technological advancements with inclusive practices, Cultureverse aims to break barriers and pave the way for a more equitable digital landscape.

Cultureverse represents just one example of how the metaverse can serve as a powerful platform for immersive and meaningful experiences. As this digital realm continues to evolve, it presents an opportunity to address cultural and social issues effectively. The potential that the metaverse holds in facilitating educational and socially impactful experiences, like Cultureverse, is both promising and exciting.

Beyond being a celebration of Hip-Hop, Cultureverse is a significant step towards creating a more inclusive and equitable digital landscape. By bringing together Walmart, People of Crypto Lab, and Rock the Bells in a unique collaboration, it not only honors the past but also shapes the future. This venture showcases the transformative power of Hip-Hop and Black culture, while simultaneously setting a precedent for the metaverse’s role in driving meaningful change. The possibilities are boundless as we unlock the potential to create a better future within the metaverse.


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