The partnership between Dentsu Inc. and Chiru Labs has resulted in the creation of an anime anthology series titled “Enter The Garden” that incorporates the globally popular Azuki NFT project. Directed by Goro Taniguchi, a renowned figure in the anime industry, this trilogy promises to offer a unique viewing experience for anime enthusiasts around the world. The first episode of the series, “The Waiting Man,” is set to premiere on April 30, 2024, exclusively on Azuki.com and Azuki’s YouTube channel, with subsequent episodes to follow in the coming months.
This collaboration between Azuki and BEANZ NFT holders goes beyond traditional product placement, as it gives commercial rights to the NFTs/IP to enable community members to develop businesses and products based on this intellectual property. By integrating NFT characters owned by the community into the series, “Enter The Garden” bridges the gap between NFTs and animation in a novel way. The involvement of industry figures such as Junichi Yamamoto and Kinu Nishimura, as well as voice talents like Akari Kito and Tomokazu Sugita, further enriches the creative landscape of the series.
Dentsu’s history of investing in and producing refined anime content underscores its dedication to promoting anime culture globally. The company’s Head of Anime Operation, Yusuke Nii, highlights the importance of adapting production and distribution strategies to meet the evolving needs of viewers and the media landscape. By collaborating with Azuki and talented creatives like Goro Taniguchi, Dentsu continues to push boundaries in the anime industry and deliver compelling content to audiences worldwide.
Zagabond, Founder and CEO of Azuki/Chiru Labs, expresses enthusiasm for the collaboration with Dentsu and the opportunity to work with industry experts who are eager to explore new, community-driven intellectual property. The introduction of AnimeChain, a Web3 anime project in collaboration with The Arbitrum Foundation and the Weeb3 Foundation, represents a bold step towards revolutionizing the anime industry. By integrating Web3 technology to enhance the global anime experience, AnimeChain aims to create a new era in anime fandom by combining various forms of content and merchandise in a single platform.
The partnership between Dentsu, Azuki, and other key players in the anime industry marks a significant milestone in the intersection of NFTs and animation. “Enter The Garden” stands out as a pioneering effort to integrate NFTs into the storytelling and creative process of anime, while initiatives like AnimeChain aim to redefine the anime experience through the utilization of Web3 technology. As the anime industry continues to evolve, collaborations like these pave the way for innovative approaches to content creation, distribution, and community engagement in the digital age.
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