Recently, Avalanche has partnered with Alipay+ D-store and its e-wallet partners to introduce a revolutionary Web3-enabled voucher program in Southeast Asia. This program offers users the opportunity to receive up to 50% discounts on milk teas from 10 popular brands, available for redemption at more than 500 participating shops, with plans for expansion to over 2,000 outlets.
The voucher program is part of a two-phase proof-of-concept (POC) spearheaded by Avalanche. The first phase focuses on milk tea discounts, while the second phase aims to broaden the program’s scope by including food and beverage merchants and targeting a user base of over 100 million people across several countries, including the Philippines, Singapore, Malaysia, Thailand, and Chinese tourists.
Alipay+ D-store plays a vital role in facilitating this program by providing an integrated platform for various processes such as in-store operations, online sales, orders, marketing, and analytics. With a seamless setup process and no initial costs, Alipay+ D-store encourages participation from leading e-wallet services in Southeast Asia, ensuring widespread adoption and engagement.
Customers can access the vouchers by participating in a branded mini-game available through one of Avalanche’s partner platforms in the region. Upon completion of the game, participants are rewarded with a Web3-enabled voucher that can be used to avail discounts on milk tea purchases. This interactive experience not only adds an element of fun but also enhances the overall shopping experience for milk tea enthusiasts.
The program is built on an Avalanche Subnet and managed by AvaCloud, offering customizable blockchain solutions with Web3 capabilities. This framework ensures transparency and efficiency, laying the foundation for potential collaborations with brands interested in digital collectibles and blockchain technology. The utilization of AvaCloud simplifies the implementation of Subnets for enterprises like Alipay+ D-store, eliminating the need for extensive maintenance and development.
The success of this initiative sets a precedent for the adoption of innovative Web3 solutions by industry giants. Brands like Alipay+ D-store can explore new avenues for user interaction, retention, and revenue generation through blockchain technology. As more enterprises embrace the benefits of Web3-enabled programs, the landscape of voucher initiatives in Southeast Asia is poised for significant evolution and transformation.
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